LOOKBOOK
“We don’t just craft eyewear; we define the form through which you see the world, and the world sees you.”
Editorial: “The Interplay of Form”
Visual Style:
Light & Shadow:
High-contrast lighting using shadows to accentuate the frame’s silhouette.
Minimal Studio + Architectural Backdrop:
Use of concrete textures, geometric stairs, or brutalist columns.
Key Headlines:
Shadows that Define Vision
The Architectural Frame: Structure & Soul
Monochrome Perspectives
Campaigns: “A Journey Through Style”
A. Seasonal Collections
Visual Concept: Evocative storytelling based on the season (e.g., sun-drenched beach for Summer, cozy minimalist interior for Winter).
Headlines: * The Summer Edit: Sun-kissed Frames
Winter Minimalist: The Warmth of Design
B. Signature Line
Visual Concept: Sophisticated and timeless portraits that represent the brand’s heritage. High-end fashion aesthetic.
Headlines:
The Icons: Timeless Precision
The Signature Series: Effortless Elegance
Product Close-up Gallery: “The Craftsmanship”
Visual Style:
Macro Details: Extreme close-ups showing the texture of the acetate/metal, the precision of the hinge, and the smoothness of the curves.
Studio Lighting: Soft, clean lighting to highlight the premium finishing.
Key Headlines:
The Anatomy of Quality
Every Millimeter Matters: Precision Engineering
Crafting the Curve: The Art of Comfort
